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Content isn’t king, structure is.

The saying goes that content is king. I don’t buy it. Sure, there is some great content out there – and there is some pretty bad content too. But what I think we often forget is how the structure of any given platform molds the kind of content we can create and how this content … Continue reading

Why I Moved

For those of you who have found their way here via my other blog, Untangling the Vine, thank you! After some thought, I decided to move and rename my blog. I moved primarily because I found my old blog to be a bit limiting. While I still plan on writing about wine, I wanted to … Continue reading

What’s the holdup with QR-Codes?

I have been thinking lately about QR-Codes and am trying to figure out what the holdup is within the beverage industry. For those who don’t know, the QR-Code (or Quick Response Code) is a 2D box that functions like a bar code but contains a great deal more information. QR-Codes have the ability to embed text, … Continue reading

Beyond Wine Certification

In line with my previous post, I am trying to figure out where to go next. Do I continue on and start studying for the Certified Wine Educator (CWE) exam or explore something different? The other direction I’m considering is beer.  I am tempted to diversify by certifications for one major selfish reason: my upcoming … Continue reading

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